End of an era for DNA Connect


Johnson Hsiung (Bluechip Infotech) and Munsoor Khan (DNA Connect)

Credit: Bluechip Infotech

On December 31, Sydney-based IT distributor DNA Connect will drop the name it was created under more than two decades ago and open a new chapter under a new identity, that of the company it merged with earlier. this year, Bluechip Infotech.

Bluechip Infotech, a specialist technology distributor, revealed in March that it had reached an agreement to integrate fellow IT distributor DNA Connect into its business, creating a new unified distribution hub in the local market.

The merger of DNA Connect with Bluechip also integrated Ingeniq, the services and training arm of DNA’s partners.

“The merger allows the two companies to be stronger and accelerate their growth by providing more solutions to a broader mix of channel partners and segments,” Bluechip chief executive Johnson said at the time. Hsiung.

Meanwhile, DNA Connect Executive Director Munsoor Khan noted that the two companies share “considerable” synergies.

Since the merger announcement, DNA Connect has undergone an addition to its name: DNA Connect, a Bluechip IT company.

But on December 31, DNA Connect will mark the last day of its operations under its long-standing brand. From January 1, 2022, the company will operate under the name Bluechip Infotech.

“This will position the two companies to accelerate your growth by providing more strategic, turnkey solutions supported by services and training provided by our experienced engineering team,” DNA Connect told its network of resellers in an e- mail.

“We are delighted to now represent a wider range of vendors including Splunk, CyberArk, Sophos, ManageEngine, Extreme Networks, Cambium Networks and Eaton through our national presence.

“We look forward to providing you with new opportunities to help you grow your business under the Bluechip Infotech brand in 2022,” he added.

As of January 1, 2022, all products previously purchased from Digital Networks Australia – the full name of DNA Connect – can only be purchased from Bluechip Infotech.

As reported in March, the combined group is looking to focus on new opportunities in cybersecurity, analytics and surveillance.

It is claimed that the merger holds the promise of a larger and more diverse presence in the local market for the unified group. It also gives Bluechip the ability to go further in the corporate space while giving DNA a larger footprint.

And while the new size and status of the merged organization doesn’t quite put it in the same league as Dicker Data or Ingram Micro, Hsiung and Khan expect it to influence how suppliers see private labels.

“Combined, the two entities are more visible throughout the IT space,” Hsiung said RNA at the time. “Individually, some of the vendors who looked at us might think we were a bit small. But combined, once we have that visibility, it will be easier for us to get more suppliers.

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